SsangYong Motors has been named as the latest company to partner with Badminton Horse Trials
Its vehicle provision at Badminton Horse Trials will commence this year, illustrating the perfect synergy between SsangYong Motors and the Trials, which is the most prestigious 5-star equestrian event in the world, one of only six such top-level global events and a highlight in the equestrian calendar.
Nick Laird, managing director, SsangYong Motors UK, said: “We are delighted to become the Official Vehicle supplier of Badminton Horse Trials this year. Our association with the eventing world has continued to develop and grow over the last few years and allows us to engage with both new and existing customers.”
He continued; “Badminton is the pinnacle competition of the eventing season, and we are delighted to support the ‘stage’ where the finest riders and their horses in the world perform. This agreement underlines our commitment to eventing and our growing relationship with the Badminton team, which we are very much looking forward to developing for many years to come.”
Eventing, including the sponsorship of The SsangYong Blenheim Horse Trials, has become an integral part of SsangYong’s marketing activities complementing the firm’s focus on 4×4 vehicles and SUVs (Sports Utility Vehicles). Badminton Horse Trials presents a perfect platform for SsangYong’s 4×4 range, including the awarding winning Musso pick-up truck and its flagship vehicle, Rexton.
Jane Tuckwell, event director of Badminton Horse Trials, said: “We are delighted to announce the association between SsangYong Motors and Badminton Horse Trials. SsangYong Motors has a reputation for producing excellent four-wheel drive vehicles that suit the needs of equestrian and country folk, so the partnership is an excellent fit; we are looking forward to building relations with the brand moving forwards.”