When talented Eventer Zoe Wilkinson won the 2014 Mark Todd Bridging The Gap (MTBTG) Bursary, part of her prize was £1500 of Keyflow UK feed. ‘I’m not sure we can afford to feed Keyflow to all the PFB horses long term Zoe’ Sharon Bishop who runs Parkfield Breeding told the PFB rider. It didn’t take long for Sharon and Team PFB to be convinced. ‘It became obvious very quickly that the Keyflow feed was making a tangible difference. The horses were happier, fitter, shinier and our performance results excellent’ enthused Sharon, ‘I don’t mind being wrong on this one’ Sharon confessed to Zoe.

The Keyflow feed made such an impression that Sharon and daughter Holly arranged a meeting with Cam Price, Managing Director of Keyflow UK and at this year’s Badminton Horse Trials over a cup of coffee and a view of the iconic Lake, a deal was struck.

Since then, the relationship has gone from strength to strength with both brands promoting one another with confidence. Relationships are built on trust, support and loyalty and sponsorship is no different. Add shared aims to the mix (excuse the pun) and partnerships are born. Keyflow pride themselves on redefining equine nutrition and Parkfield Breeding recognise the importance of nutrition from broodmares through to Advanced Event horses.

Here’s what Cam had to say about PFB “To thrive in the modern world you need to adopt a commercial approach to almost everything. Sponsorship is no exception; brand ambassadors can offer a huge amount of commercial value to a brand if they approach the partnership in the right way. PFB’s innovative approach to adding value is a perfect example of this and we’re proud of the association”.

The EWW team wishes Park Field Breeding and Keyflow every success with the rest of the season and beyond.

Do you have sponsorship news to share? Email the team news@eventingworldwide.com

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