Sponsorship focus: Rolex

Rolex are well established sponsors of eventing with their lucrative and always nail-biting Grand Slam calendar. Team EWW set out to find more about Rolex and their involvement with Eventing.

Rolex can trace its support for equestrianism as far back to 1957 when British show jumper Pat Smythe, became Rolex’s first equestrian Testimony. As for Eventing, Rolex has been involved in the Kentucky Three-Day Event for 35 years, becoming title sponsor in 1980. The Rolex Kentucky Three-Day Event is now the premier Eventing competition outside Europe and its popularity continues to grow annually.

Rolex now enjoys thier long-term relationship with the sport and with the three premier three day events which make up the Rolex Grand Slam of Eventing, the Rolex Kentucky Three-Day Event, the Mitsubishi Badminton Horse Trials and the Land Rover Burghley Horse Trials.

So why did Rolex chose these 4* events over other events such as Pau, Adelaide and Luhmuhlen. Rolex only supports the very pinnacle of sport, from The Masters and The Open Championship in golf, to Wimbledon in tennis and Formula One in motorsport. The three competitions which make up the Rolex Grand Slam of Eventing have been the premier events since the Grand Slam was announced in 2001, and their popularity amongst equestrian fans continues to grow to this day. So for the brand it seemed a clear choice over the others.

According to Rolex, Equestrian sport is the ultimate expression of precision and elegance, where horse and rider are in constant pursuit of perfection. The values which the sport lives by are shared by Rolex and it is therefore only natural that the two sides enjoy such a close partnership.

Rolex takes great pride in the long-term relationships it has within equestrian sport, and looks forward to working closely with its many partners in developing The Rolex Grand Slam of Eventing, the ultimate challenge for the world’s best three-day event horse and rider partnerships.

Recent developments include the unveiling, by Rolex Testimonee Zara Phillips, of a newly commissioned trophy which will be presented to the rider who wins all three events, and in 2010 the winning bonus was increased in appreciation of the degree of difficulty that winning the Grand Slam represents.

It is clear why a prestigious brand such as Rolex would want to support such an amazing sport as Eventing, with its skills in precision, elegance and the strive for perfection. They have understood the qualities that our sport can demonstrate. Now it’s down to other large corporations to follow suit.

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