Pioneering technology confirmed for the St. James’s Place Barbury International Horse Trials






The St. James’s Place Barbury International Horse Trials, organised by the Event Rider Masters (ERM) has confirmed its competition schedule for the equestrian spectacle, which includes the introduction of Arena Eventing as well as new live on event innovations. 

With more than 1,000 horse and riders expected to compete across the four days (6-9 July) visitors to the event will see some of the best Eventing competitors in the world as well as experience spectator enhancements, pioneered for the first time in the sport.  

The prestigious CIC*** competition and Leg 3 of the ERM series worth £50,000 in prize money, are the feature classes once again and culminate on the Sunday, as well as the CIC** featuring on the Saturday.  The novice and Retraining of Racehorses (ROR) sections are also confirmed on the Friday with the ROR Championship taking place on Saturday. 

With ERM organising Barbury for the first time and the event featuring as leg three of the ERM series in 2017, several technology and fan engagement initiatives are also planned to be live tested.  

For the first-time ever in the sport of Eventing, commentary of the ERM cross-country phase will simultaneously be broadcast live across the event site as well as on ERM’s live stream. Due to the natural amphitheatre of the Barbury terrain nearly all of the cross-country course is visible from one spot, meaning the visitor viewing experience will be complimented by the ERM commentary team, providing additional insight via statistical analysis and guest commentary from several high-profile riders. 

Another first for Barbury will be the opportunity for visitors to ‘take the judge’s seat’ and score the ERM dressage on the Saturday. The SAP audience dressage judging app allows spectators to score each ERM dressage test in real time, generating audience scores and rankings.

Grass roots participants will also be able to take their place at Barbury this year with BE90 and BE100 Arena Eventing being introduced for the first time on Thursday 6 July, located in the East arena.  

Furthermore, always popular with the Barbury crowd is the JCB Champions Challenge. The thrilling race is confirmed as a main arena attraction on Saturday and will feature the country’s very best jump jockeys and Event riders going head to head and will be run in aid of the Injured Jockeys Fund (IJF). 

Barbury has also extended its range of dining and hospitality options for 2017.  The Barbury Club offers guests a luxury hospitality experience, including a champagne reception, three course lunch and afternoon tea in the Finish Line marquee. The Barbury Lounge offers guests the opportunity to enjoy the top-class sport whilst relaxing over an informal lunch.  The Barbury Business Club also offers a business networking opportunity including lunch on the Friday, with the horse trials providing a stunning and unique back drop for guests.    With prices starting from £75pp there is something to suit every taste and budget.  

Martyn Johnson Event Director of the Barbury International Horse Trials commented: “The Barbury International is extremely popular with both competitors and visitors and with ERM organising the event, we are hoping to enhance the Barbury experience even further. With the technology enhancements including the live commentary of the ERM cross-country, we will provide additional added value to the visitor’s experience.  We have a targeted ground care plan to ensure the best going possible for the horses with verti-draining and watering in place should it be required.   It’s set to be another great year for Barbury and we welcome everyone to come and experience this iconic sporting Wiltshire spectacle”.


In addition to free entry on Thursday as well as for children under 12 years across all days, there is up to 40% discount on tickets bought in advance at Furthermore, every ticket purchaser that books online will be entered into a free prize draw to win a three-night break at the stunning Six Senses Douro Valley in Portugal, generously provided by luxury tour operator Bailey Robinson.

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