NEW MITSUBISHI MOTORS CUP LAUNCHES FOR 2016

NEW MITSUBISHI MOTORS CUP LAUNCHES FOR 2016: ATTRACTS OVER 6,000 AMATEUR EQUESTRIANS

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CIRENCESTER – The Mitsubishi Motors Cup is the new eventing championship offering amateur riders from all over Great Britain the chance to compete for honours, ahead of the Mitsubishi Motors Badminton Horse Trials held in early May. The Mitsubishi Motors Cup takes over from the Mitsubishi Grassroots Championship.

The setting and occasion of the Mitsubishi Motors Badminton Horse Trials, and the excitement generated by competing across the same turf as the world famous three-day equestrian event gives the amateur version of the contest a very special feeling.

The new Mitsubishi Motors Cup builds on the success of the previous Grassroots Championship by adding value to the experience for those taking part, increasing the level of sponsor engagement and raising the overall profile of the regional programme and finals.

Lance Bradley, Managing Director, Mitsubishi Motors (UK) said: “Our association with equestrianism at the amateur level is something we are very proud of. We are delighted to have the opportunity to create an even more memorable experience for those taking part.”

The Mitsubishi Motors Cup is British Eventing’s (BE) National Championship. BE is the governing body for the sport of eventing in Great Britain. Eventing is a unique combination of dressage, cross country over fixed fences and show jumping in one exciting activity. There are two levels of competition BE90 and BE100 – jumping over 0.9m and 1.0m high fences.

The winners of each Mitsubishi Motors Cup classification receive a brand new Mitsubishi Shogun for a year, prize money, trophy and commemorative plaque to keep. The two winners, along with the runners’ up, are also offered licence to use the Mitsubishi brand name in association with their horses’ names, to commemorate their victory, add prestige and perhaps help attract potential sponsorship.

Other support includes coaching at BE clinics, the use of VIP facilities at the finals, access to professional advice and equipment, and branded merchandise.

British Eventing Chief Executive David Holmes said: “I would like to express my thanks to all at Mitsubishi Motors (UK) for their loyal and passionate support for riders at this growing level of the sport. This series continues to become an increasingly important part of our National Championships’ calendar, being the ultimate goal for many, as well as a valuable step up the ladder. So, to have this generous prize package on offer enhances what is already a fantastic achievement.”

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