MORE THAN JUST BEAUTIFUL BELTON

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It seems like the travelling show that is eventing is really hotting up and with the beautiful venue of Belton house playing host to 2 and 3 star competitions over the weekend the season has mst definitely arrived.

Belton, situated just outside Grantham is an ideal event for visitors wanting to spectate, watch top riders in action, be entertained by the array of displays and spend in the wide array of shops that surrounded the main arenas. With all 3 phases easy to get to and enough action to entertain bored boyfriends Belton really showed what great planning and some superb social media reporting can do for an event. With all three days busy with just the right amount of spectators we can see the event growing in popularity as a destination for riders and eventing fans.

So what caught the EWW fashion editor’s eyes and really stood out in the fashion stakes at Belton?

First off was the fabulous Fairfax and Favor footwear. Catering for both men’s and ladies wear the young British brand is really making a name for itself. Despite being a young team they have shown how some ingenuity and a great product can really succeed in a competitive climate.
I took time out to talk to the team and it was clear that they have a genuine passion for footwear and developing product that people will never want to take off. The new ladies heeled boots are proving to be popular, with the best-selling colour in tan, although the brilliant blue was the most beguiling in my opinion.

‘The blue colour choice was a special respect from one of our Mothers” said Felix Favor Parker, one of the founding directors of the brand. “She said she would help us tow our exhibition trailer if we made her blue boots”. It was a risky decision as we then had to order several hundred pairs. However, ‘Sue’s blue’ was the best decision ever and has been a really eye catching colour to our collection’ he added.


With a new bag and belts now on offer plus a men’s Chelsea boot the range are growing slowly and offering some quality products at an affordable price point considering the craftsmanship and detail.

Fairfax and Favor will be trading at Badminton Horse Trials so worth saving your cash for!

New brand on the scene, American originated Noble Outfitters www.nobleoutfitters.co.uk brought some affordable, stylish and simple designs that add to a well needed niche. Their techno fabric base layers, gillets and simple jackets were smart, well-tailored and perfect for the pro and amateur market. Sensibly priced and great quality, it will be interesting to see how this brand develops their collection for the British market. They have also produced a range of luggage, which looked great quality and had some interesting practical design details. At the moment the brand is sourcing retailers in the UK and developing an online presence but is definitely one to watch. The unfussy simplicity and un-logoed designs are prefect for those requiring team or product branding and we hear that they are already being snapped up by several yards for groom and rider kit.

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Lastly, I visited the ‘Country Styles’ trailer which deals in exclusive country clothing and accessories. This emerging business has a really unique selection of tweed jackets cut from luxurious tweeds, with really design led detailing.  Their jackets are designed, developed and Made in England. This much sought after brand has already built up a cult following – and like the clothes these libertines are seditious, exciting and at the cutting edge of British fashion.

Designed for nobles, outcasts, rebels, individuals with intelligent style who can stand out and look fantastic; Sublime tailoring mixed with punk ideals, luxurious tweeds clash with durable brocades, stately home meets urban terrace… Duchess – Punk.

Always on the source of innovative cutting, and quality materials this label shows how great British Manufacturing and design can be. Their motto is Look Cool. Keep Warm. Wear Tweed and was really quite appropriate for the really chilly morning that welcomed me at Belton.

In sum, Belton this year had it all for riders, owners and grooms. The BEDE team have clearly worked tirelessly in order to make this a must go event in the calendar. Bold and beautiful Belton!

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