LONGINES named as Luhmühlen’s new title partner

In a long-term agreement, LONGINES will increase its engagement and act as Luhmühlen’s Title Partner in 2019.

In addition to the title partnership of Luhmühlen’s CCI5*-L competition (formerly CCI****) LONGINES has also committed to the title partnership of the Longines FEI Eventing European Championships.

The annual event, including the German Championships, will take place from June 16, with the venue hosting the Longines FEI Eventing European Championships for the sixth time from August 28 to September 1.

“We are immensely proud of this new contract and the ongoing and increased partnership with LONGINES for this very special year ahead of us and more years to come and are looking forward to making these two events truly exceptional,”, commented Luhmühlen’s event director Julia Otto.

She added: “Many companies have supported Luhmühlen over the years and have thereby played a key role in keeping up the Luhmühlen tradition and letting the event develop into one of the major competitions worldwide. We are extremely grateful for all the support we have received. LONGINES, one of Luhmühlen’s main Partners and the Official Watch since 2014, has been supporting equestrian sports thanks to its important timekeeping know-how. Their engagement is helping us to develop the event further every year.”

Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, said of the agreement: “After Blair Castle in 2015 and Strzegom in 2017, it is a great pleasure for our brand to even further reinforce its partnership with Eventing in becoming the Title Partner and Official Timekeeper of the 2019 Longines FEI Eventing European Championships and the Longines Luhmühlen Horse Trials. We are proud to lend our support to these two major competitions, in a discipline which requires both the horses to be extremely versatile and the riders to have exceptional skills. In addition, this discipline illustrates values of our brand as it combines elegance of dressage, precision of show jumping, speed and courage of cross-country.”

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