Exciting new UK based equestrian performance brand – Apt Cavalier…

Exciting new UK based equestrian performance brand Apt Cavalier, has arrived with a bang in the UK equestrian market.

Apt Cavalier oozes innovation, comfort and quality and is primarily aimed at eventers. The brand launched in June 2017, and promises to tackle rider issues head on.  Apt Cavalier has gained positive feedback so far with their eye-catching products already featuring in multiple equestrian magazines and has caught the attention of some of the top event riders. 


Amateur eventer and fashion graduate, Sarah Johnstone, created apt Cavalier and at just 26 years old, her ambition and passion really shines through. We caught up with her and asked why she had chosen now to launch a business like Apt Cavalier, in what can only be described as a very competitive market. Her answer was simple; she said is just “made sense”. 

Sarah graduated from university with a BAHons in Fashion Design for Industry in 2012 and has spent the past few years gathering the relevant experience to not only launch her own business, but to run it well. She events her “SuperCob”, Woody, at BE Novice and expressed that combining her two passions was the key to success;

“Eventing is at an exciting turning point – for such a long time we seemed to trail behind other sports when it came to modernization. Five years ago everyone was trotting around the warm up with iron stirrups, chunky body protectors and velvet helmets, but now we see lightweight, plastic stirrups, innovative air jackets and vented helmets. Products like these aiding performance, making riders more comfortable and even making our sport safer. Apt Cavalier wants to be a part of that.” Sarah Johnstone, Founder/CEO Apt Cavalier

Take the Apt Cavalier Performance Skins for example. Designed initially for wearing cross-country but can also be worn during training and around the yard. Sarah’s expressed that her biggest problem on the XC course was that she was too hot; “When I finished my round I was red in the face, uncomfortable and desperate to get my body protector off; therefore, I wanted to create something that eliminated this discomfort so that the only thing you are thinking about at the end of a XC round is how amazing your round felt!!”

This Skin has been created using extremely high quality Italian sports fabric which provides muscle support, is super breathable, stain resistant, pilling resistant, repels oils, has built in UV protection plus its super soft and fits like a second skin. Additionally, the bottom half of the back panel of this top is constructed using opaque mesh, giving ultimate breathability; riders can actually feel the air rushing through it, keeping them cool and significantly reducing the sweat under a body protector. 

Of course, they sell a number of other garments across their two introductory ranges. The first is their “Elite Performance” range, which is due to be released early August 2017 and includes the Performance Skin. 100% of this range is made in specialist sportswear factories right here in the UK, guaranteeing the customer superior quality. This range also includes their Coolmax Show Shirt, which is lightweight, breathable and absolutely perfect for keeping the rider cool under a show jacket. It also features a concealed front-facing zip fastening and stock loops, including one on the chest to tuck your stock tails into which stops them escaping out the neck of your show jacket. This girl has thought of everything!

The second range is their “On The Yard” collection which features a number of training garments such as Gilets and Softshell jackets along with Hat Covers and Saddlecloths. 

The future looks incredibly bright for Apt Cavalier, and with products that are sure to impress and aid performance it certainly won’t be long until we see their signature “AC” branding galloping around the cross-country course worn by some of the world’s best riders.  


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