The eventing series, which was launched in 2016, saw its total dedicated television ratings audience increase by 235% rise from 687,000 viewers in 2017 to 2,304,894 in 2018. One of the biggest audience increases came in Asia as a result of new broadcast deals in India, China and the Far East.
The total number of hours broadcast globally on television rose from 965 to more than 1,300 in 2018. In the UK alone, ERM enjoyed 146 hours of broadcast on UK TV channels according to the audit carried out by SMG You Gov.
Sponsors and host venue partners gained huge benefit from the increased television coverage, as the series generated a total of 1,135 hours of branded exposure across the season, up by 64% on 2017. ERM Sponsors enjoyed an average of 10 minutes brand exposure per hour of broadcast.
The number of people reached by ERM across multiple online digital platforms also grew from 1 million in 2017 to 2 million. ERM’s digital fan base continue to prove themselves hugely attractive to sponsors, demonstrating higher than industry average engagement rates across all social media platforms and consuming over 100,000 hours of online video content.
Commenting on the latest figures Jim O’Toole, CEO of ERM, commented: “This excellent growth in both linear television and digital distribution audiences reflects the quality of the horse sport we cover. Our ongoing commitment to exploration of innovative methods of both television production and distribution is paying off. Our strategic commitment to creating multi-faceted social media content to complement our many hours of live stream broadcast has driven the growth of our digital fan base and their valuable higher than industry average engagement rates. With an exciting new calendar planned for 2019 including our first ever live linear television broadcasts, these figures will continue to grow next year.”