The Event Rider Masters (ERM) has appointed former Worcester Warriors Rugby Club CEO Jim O’Toole as its new Chief Executive.
O’Toole, who takes up his appointment with immediate effect, commented: “The Event Rider Masters series has made a real impact in its first two full seasons, capturing the sport in the most exciting way possible and building an impressive audience via live-streaming and television highlights packages. It offers an excellent fan engagement platform and a content-rich fan experience.  I look forward to working with the team to further develop a robust commercial proposition for partners and venues”
O’Toole has more than 25 years’ experience in the sports industry, having been a founding director of Premiere Consulting which became part of WPP Group and Chief Executive of Powerboat P1 in 2007, where he oversaw the operational management of seven Grands Prix of the Sea. He took up the same role with World Match Racing Tour, the global match racing series for professional sailing. He then held senior roles at London Irish Rugby Club and had an eventful three season stint at Aviva Premiership club Worcester Warriors which saw one promotion and two successful battles against relegation in his tenure as CEO.
Chris Stone, Co-Founder of the Event Rider Masters series commented: “Jim brings very relevant experience in growing international series and joins us at a very exciting point in our journey. He will add value to our event experience in leading our team of proven equestrian experts and work with our board to solidify our commercial proposition to sponsors and partners.”
Launched in 2016, ERM condenses the traditional three-day event into two days with live-streaming of every competitor’s round of the three disciplines of Dressage, Show Jumping and Cross Country. Its six-leg 2018 calendar builds on the International expansion into mainland Europe with the introduction of a new leg in Belgium.

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