Crack The Hat campaign launched to raise awareness of hat standards

A group of students have launched a new social media campaign to raise awareness of hat standards in riding.

The group from The Royal Agricultural University is made up of Alicia Lee, Grace Pugh, Megan Duffield, Cordelia Marshall and Anneli Ives who are in their final year of studying degrees in Equine Management and International Equine and Agricultural Business Management.

Crack The Hat

As part of their course, the group were asked to design a new product but decided instead on a safety campaign aimed at raising awareness of the importance of wearing an up to standard riding hat.

The campaign went live earlier this week and as well as raising awareness, the group hope to raise £500 for the Injured Jockeys Fund.

Alicia told Eventing Worldwide: “One of the biggest things is to get people to wear correct standard of hats. We all ride, either riding out or eventing, and Anneli plays a lot of polo and the helmets they wear aren’t safe so we thought it made sense to focus on the safety of hats. The egg represents our heads because they are quite fragile and it doesn’t take a lot to break either. We decided to do a campaign based on the Ice Bucket Challenge so it made it more fun and to encourage people to take part. We chose the Injured Jockeys Fund because it is a worthwhile charity that does a lot for injured riders and is an incredibly important charity within the equestrian world.

“To take part, participants crack an egg on their head – it can be on their riding hat too – and donate by texting HATZ50 to 70070 before nominating friends and sharing the video to our Facebook Page.”

Eventer Sarah Stretton and her team have already stepped up to the challenge and the group want to encourage as many people as possible to take part.

Alicia added: “We’ve had really positive feedback from our module leader and they are really pleased with what we are doing so far, and we have had lots of support from friends and family. Ultimately our aim is to raise as much money as possible and reach as many people as possible.”

To find out more visit the Facebook page ‘Crack the Hat’ and follow the team on Twitter @CrackTheHat2016.

The Eventing Worldwide team will be showing their support for the campaign by taking part in the challenge – watch this space!

Sarah Carless Reporter at Large

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