Bicton Arena has announced that Chatham, one of Britain’s key lifestyle footwear brands specialising in nautical and country styles, will sponsor a new CIC* class that will take place at its international horse
trials on April 20 to 22.
The class will run alongside the established Rathbones-sponsored two star section and the addition is expected to attract an influx of high caliber competitors to the Devon venue.
Chatham’s Managing Director Philip Marsh said: “It’s a terrific set up at Bicton Arena and the venue is going from strength to strength. It’s an exciting time for the arena as it continues to develop and grow, and we’re delighted to be supporting the team this year.
“We sponsor and attend several events around the country with our retail stand, including the Mitsubishi Badminton Horse Trials, and work closely with brand ambassador, William Fox-Pitt. Our head office is located close to Bicton Arena so it’s the perfect fit for our brand, as we continue to expand our sponsorship portfolio.”
Organiser Helen West added: “We’re delighted that Chatham is coming on board as a sponsor at Bicton Arena and we’re very much looking forward to working with Philip and his team. It’s great that it’s a local company, but with an international reputation.
“Our two star class already attract many big names from the sport, which is fantastic for West Country eventing, but we hope that this additional one star, which would have run at Hambledon had it been taking place, will attract even more people to Devon.”
Helen took over as the arena’s manager in 2013, and in 2015 introduced CIC2* classes to both the April and August events. The addition of the one star class is regarded as the next stage in her quest to create a centre of equine sporting excellence in the south-west with a comprehensive range of classes from grassroots to international level.