The vast shopping village at the Mitsubishi Motors Badminton Horse Trials is a massive draw for many spectators, offering a mix of well known-brands, boutique exhibitors and equestrian apparel.

In our Badminton shopping guide, we bring you the best places to shop, exclusive discounts as well as our style guide on the best brands to be seen in.


  Ariat are thrilled to be heading back to the 2018 Badminton Horse Trials for another exciting year, showcasing some of their hero products.  This year will see Ariat revealing their new stand, number 268, which will present the best of their new apparel and footwear collections. Visitors can head along to chat to members of staff about the products, find out more about the brand and also enter their exciting competition, where one lucky winner will win a trip to Verona. This special competition is kicking off at Badminton to celebrate the launch of Ariat’s ... Read More


About: The African Horse Safari Association introduces riders to their perfect horse back safari experience. Offbeat Safaris was established in 1990, beginning with mobile horse back safaris and then further expanding the collection to include traditional safari camps and lodges in Kenya's prime game viewing areas. They have become well known for offering exceptionally high standards of guiding, service and accommodation, whilst not compromising on the true nature of being on safari.  Experiencing this raw wilderness is what makes our safaris so special. Borana Riding Safari takes place ... Read More


About: Hardy ETC is a family run online business specialising in modern, bright and refreshing cross country base layers and equestrian fashion. Their aim was to change the equestrian market and this is what their achieving, pushing boundaries bringing a breath of fresh air to the equestrian market.  Where to find them: Country Living Tent (Stand 27A) or  Offers; Eventing Worldwide readers visiting their stand at Badminton will receive a £5 discount (for example, a riding set would be £40 instead of the RRP of £45). Cross-country sets ... Read More


  About; Sederholm was formed in 1998 by Annika Sederholm to give competitive riders the edge through offering the finest quality saddlery. Where to find them; Sederholm. Stand 225 Withybed Way or Offers; Sederholm are delighted to offer Eventing Worldwide readers 10% off on their stand at Badminton. All you have to do is mention the code EVENTING WORLDWIDE 10 at the checkout!

   *Terms & Conditions Apply. Offer applies from Wednesday 2nd - Sunday 6th May inclusive, on all new stock items. Excludes special orders and sale items. Not to be used in conjunction with any other ... Read More


About; Amerigo and Equipe saddles are both names which are synonymous with the sport of eventing.  What's on offer at Badminton ...Visit their stand at Badminton to discover their selection of leatherwork including bridles, girths, breastplates and get advice from the Amerigo and Equipe trained saddle fitters who help with all your saddle requirements.  A host of the brand’s ambassadors will be competing at Badminton and visiting the stand for rider signings.  Where to find them; Amerigo & Equipe Saddles - Stand 172 (Swangrove Street) or  Offers; Clearance stock at attractive prices. Equipe is one of the ... Read More


About; Majyk Equipe (pronounced Magic!), is the premium USA brand which is taking the UK by storm offering a superior level of protection and performance for horses in all disciplines. Where to find them; Visit Hope Valley Saddlery and Ayr Equestrian and Offers; There will be Badminton Special gifts with purchase promotions. Whats on Offer at Badminton ...Majyk Equipe are delighted to be launching their new "Ergonomics" range of technical saddle pads and girths. Also check out their award winning line of protective horse boots. Made with proprietary designs and technology, the pads allow for ... Read More


  About; Back on Track will be back at Badminton Horse Trials 2018 with more great products to support you and your horse’s health and wellbeing, to maximise training and performance and ensure that muscles are relaxed and supple. How it works; Welltex fabric is infused with ceramic particles that reflect natural body heat as an infrared ray back into the soft tissue, tendons and ligaments. The energy that is generated from the infrared ray brings nutrients to the muscles and helps remove toxins through the lymphatic system, allowing the muscles to relax and work more ... Read More


About: The focus at Bramble Valley is on quality, value and style. It’s range of products have been designed to be inspirational as well as practical, and they are constantly searching for new ideas and handcrafted items. When creating new designs they ask themselves, Would we buy it? With a new focus on the equestrian market, Bramble Valley recently launched its new range of personalised saddle cloths which use images, rather than the traditional typography. This means that special gift or purchase can be kept and used ... Read More


About; When visiting Badminton, let’s face it, your choice of footwear is all important. You’re going to be on your feet for most of the day and nobody wants to go home with blisters. One of our favourite brands is The Spanish Boot Company - they’re practical yet eye-catching with styles for women, men and children, as well as an extensive range of accessories.  The Spanish Boot Company offers a large variety of Spanish boots so whatever you’re looking for there is a boot to suit.  For example, the ‘La Reina’ boot celebrates the ... Read More


About; Sylvia Kerr uses all the knowledge, experience and cultural influence she has pooled from nearly two decades of design to present exciting and breath-taking jewellery. Her collections showcase her passion for nature and a lifetime love of horses.  As an example, epitomising country living and equestrian pursuits, the Badminton Collection sits confidently alongside many fine British Heritage brands. The collection showcases the brand’s passion for equestrianism with a desire and flair for creating contemporary pieces with a timeless appeal. Focusing on ... Read More