British Eventing’s Commercial & Marketing Director Mike Barnes talks marketing strategy, spaniels and fly fishing.

Eventing’s Businessman: Travelling, Badminton and simplification

Cannot believe it is March already. Badminton tickets have just arrived to get me to wherever anyone wants to meet me. Quite interesting as doing my job, you have to access all areas which means multiple badges, bands, stickers and permissions. I look like a promotional advert or at worst a badge collecting anorak. Assuming [...]

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Eventing’s Businessman: Digital, rules and de-complication

It’s like Ground Hog Day in BE Towers. Last year as the calendar clicked into place we were thinking of digital things. This year as the calendar clicked in we are still thinking about them. It’s quite amazing how the pace of technology changes. Having just partnered on a BE Dressage App we are wrestling [...]

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